CSR Initiatives

Taking responsibility

The positive power of football is a force for global change.

The FIFA World Cup™ is the biggest individual sporting competition in the world and its impact on society and the environment is indisputable.

Staging this world-class event requires careful consideration to ensure a balanced approach and long-lasting outcome. FIFA and the 2014 FIFA World Cup™ Organising Committee (LOC) were serious in their duty to ensure the delivery of a sustainable event in Brazil in 2014.

As the guardian of the game, FIFA – with its 209 member associations – accepts a responsibility that goes beyond simply organising the FIFA World Cup™ and developing the game itself. In recent years, the world football’s governing body has further strengthened its commitment to building a better future by defining a social responsibility strategy, by setting up an award-winning Corporate Social Responsibility Department.

Football for Hope

The highlight of 2014 was the Football for Hope Festival 2014, which took place in Caju, Rio de Janeiro, and brought together 32 delegations of young leaders from Football for Hope-supported organisations around the world.

The projects they help to run are tackling a variety of social issues, from homelessness in the UK and landmines in Laos, to HIV/AIDS education in South Africa and responsible citizenship in Brazil. During the eight-day Festival, they had the opportunity to exchange best practices, play football and enjoy a unique intercultural experience together in the context of the 2014 FIFA World Cup™.

 Health Screening Media Day, Johnson & Johnson, FIFA World Cup Sponsor, Volunteer Centre, Volunteers

FIFA World Cup™ Legacy Fund

The FIFA World Cup™ Legacy Fund was established following the 2010 FIFA World Cup South Africa™ and is committed to ensuring the development of football while financing social initiatives that use sport as a tool.

In Brazil, the first contribution to this fund will be US$20 Million with investment expected to reach the US$100 Million mark.

The first project to come to fruition in Brazil was the reconstruction of the CEJU (Youth Sports Centre), an area that will be home to four official pitches dedicated to grassroots and women's football in Belem, and the first of a programme that will focus on the 15 states that didn’t host 2014 FIFA World Cup Brazil™ matches.

Anti-discrimination days

Say No To Racism Board, Stadia Dressing, Security

FIFA’s commitment against all forms of discrimination remains absolute. By using the quarter-finals stage of the 2014 FIFA World Cup Brazil™ we asked fans everywhere to support our "Say No to Racism" social media campaign with the aim to raise awareness on this serious issue.

Furthermore, FIFA dedicated the matches of the quarter-finals to the fight against discrimination. All eight team captains read a message and gathered with their team mates and match officials behind the banner “Say No to Racism” sending an unequivocal message that there is no place for discrimination in football and society.

“The driving force of our social engagement can and must be football itself. With its unique appeal and core values that reach across generations and cultures, football offers common ground for engaging in a wide range of social development activities. That is why Football for Hope is of strategic importance to FIFA. Football is and needs to remain a school for life.”

FIFA President Joseph S. Blatter

Football for the Planet

Football for the Planet is the official environmental programme of FIFA and aims to mitigate the negative impact of its activities on the environment.

In Brazil, FIFA and the LOC implemented projects to reduce the impact of the 2014 FIFA World Cup Brazil™ on the environment. Activities in Brazil included the following:

Carbon offsetting

FIFA and the LOC estimated the total carbon footprint of the 2014 FIFA World Cup Brazil™ to be 2.7m tonnes CO2 – of which 251,000 tonnes were under our operational control and all of which was offset through carefully selected carbon-reduction projects in Brazil.

These emissions included travel and accommodation of all staff, officials, teams, volunteers and guests as well as emissions of venues, stadiums and offices. In addition, FIFA invited successful ticket applicants to offset the emissions resulting from their travel to the tournament for free, no matter where in the world they came from.

Waste recycling in stadiums

In collaboration with local waste cooperatives, FIFA, the LOC and Coca-Cola developed a waste recycling system for the stadiums to ensure that waste was handled properly and recycled where necessary. With the help of 2014 FIFA World Cup™ Official Mascot Fuleco™, messages were developed to inform spectators how to best discard their waste.

Fuleco encourages recycling

With the help of 2014 FIFA World Cup™ Official Mascot Fuleco™, messages were developed to inform spectators how to best discard their waste

Maximising access

The challenges and inconvenience to disabled fans, or fans with limited mobility, were mitigated wherever possible in all host venues and facilities to ensure ease of access. Furthermore, and in order to enhance the experience of partially-sighted and blind fans, a pioneering audio-commentary was offered in the stadiums in Belo Horizonte, Brasilia, Rio de Janeiro and São Paulo to describe with greater emphasis the atmosphere in the stadium and the action on the pitch.

Football for Health

The main objectives of the FIFA Medical Assessment and Research Centre
(F-MARC) and the LOC’s Medical Services Department are to protect the health of players, delegations and fans, ensure the respect of the FIFA Anti-Doping Regulations and use the potential of the game to improve public health.

Pre-competition medical assessment and, thanks to Johnson & Johnson, the inclusion of FIFA Medical Emergency Bags (all of which included an automatic external defibrillator) to all teams helped ensure players are not subjected to any avoidable medical risks.

 Health Screening Media Day, Johnson & Johnson, FIFA World Cup Sponsor, Volunteer Centre, Volunteers

Fight against doping

More doping controls are carried out in football than in any other sport. Controls performed on behalf of FIFA are analysed using state-of-the-art methods in WADA-accredited laboratories.

FIFA, on top of the routine anti-doping programme during the competition, implemented biological profiles for the first time at a FIFA World Cup. All players of all participating teams were examined in unannounced controls prior to the competition, with blood and urine samples taken for the biological profile.

FIFA 11 for Health

The FIFA 11 for Health programme is a series of football-based sessions aimed at encouraging physical activity while educating children aged 11–12 years about healthy behaviour. It consists of 11 simple messages to reduce communicable and non-communicable diseases, all supported by prominent footballers working as one team. The programme, which started in Africa in 2009, is now spreading its positive message around the globe and was implemented in the 12 Host Cities in Brazil reaching out to approximately 4,000 children prior to the FIFA World Cup™.