Women’s Football Strategy

WHY A STRATEGY

FIFA’s Women’s Football Strategy charts the course for how FIFA will work with confederations and member associations, clubs and players, the media, fans and other stakeholders to confront and surmount the challenges.

Working together, we will help fulfil the goals of FIFA 2.0, the organisation’s overall strategic road map: grow the game of football, protect its integrity and bring the game to all.


KEY OBJECTIVES

FIFA will achieve its objectives by executing a five-pronged strategy to:

AMMAN, JORDAN - JANUARY 25: Children play football during a FIFA Grassroots schools program on January 25, 2019 in Amman, Jordan. (Photo by Maja Hitij - FIFA/FIFA via Getty Images)
GOVERN & LEAD … STRIVE FOR GENDER BALANCE
Every MA will have one spot on its Executive Committee dedicated to the interests of women and by 2026 have at least one woman seated, while by 2022, at least one-third of FIFA committee members will be women. Strengthen and expand the Female Leadership Development Programme and improve professionalisation and regulatory oversight.
DAKAR, SENEGAL - JANUARY 19: Children rest after playing football during a FIFA Grassroots schools program, on January 18, 2019 in Dakar, Senegal. (Photo by Maja Hitij - FIFA/FIFA via Getty Images)
EDUCATE AND EMPOWER
Address and bring focus to specific social and health issues and reach out to NGOs and government stakeholders to develop sustainable projects that improve the lives of women.
AMMAN, JORDAN - JANUARY 24: Children pose for a selfie with a coach during a FIFA Grassroots schools program on January 24, 2019 in Amman, Jordan. (Photo by Maja Hitij - FIFA/FIFA via Getty Images)
DEVELOP AND GROW … ON AND OFF THE PITCH
By 2022, have women’s football strategies in 100% of member associations, and by 2026, double the number of MAs with organised youth leagues. Expand football in school programmes, create elite academies and increase the number of qualified coaches and referees, vastly improving access to the game for girls.
BUENOS AIRES, ARGENTINA - MARCH 21: Ana Maria Barrinha of Ferroviaria celebrates with teammate after winning the final of Women's Copa CONMEBOL Libertadores 2020 between Ferroviaria and America at Jose Amalfitani Stadium on March 21, 2021 in Buenos Aires, Argentina. (Photo by Juan Ignacio Roncoroni - Pool/Getty Images)
SHOWCASE THE GAME … IMPROVE WOMEN’S COMPETITIONS
Optimise regional qualifying for FIFA competitions and develop those events to build top-level players at a young age. Advance and launch new international competitions and improve the professional club framework.
GRENOBLE, FRANCE - JUNE 15: Christine Sinclair of Canada celebrates following her sides victory in the 2019 FIFA Women's World Cup France group E match between Canada and New Zealand at Stade des Alpes on June 15, 2019 in Grenoble, France. (Photo by Naomi Baker - FIFA/FIFA via Getty Images)
COMMUNICATE & COMMERCIALISE … BROADEN EXPOSURE & VALUE
Advance awareness of top female athletes and raise the profile of women’s football by enhancing engagement, harnessing technology, implementing a distinct brand strategy and using role models and ambassadors as well as a dedicated Women’s Legends Programme. By 2026, launch a Women’s Football Commercial Programme.
Women's Football Stratetgy

Key documents