Women’s Football Strategy
WHY A STRATEGY
FIFA’s Women’s Football Strategy charts the course for how FIFA will work with confederations and member associations, clubs and players, the media, fans and other stakeholders to confront and surmount the challenges.
Working together, we will help fulfil the goals of FIFA 2.0, the organisation’s overall strategic road map: grow the game of football, protect its integrity and bring the game to all.
Working with Member Associations
DEVELOP AND GROW … ON AND OFF THE PITCH
By 2022, have women’s football strategies in 100% of member associations, and by 2026, double the number of MAs with organised youth leagues. Expand football in school programmes, create elite academies and increase the number of qualified coaches and referees, vastly improving access to the game for girls.
SHOWCASE THE GAME … IMPROVE WOMEN’S COMPETITIONS
Optimise regional qualifying for FIFA competitions and develop those events to build top-level players at a young age. Advance and launch new international competitions and improve the professional club framework.
COMMUNICATE & COMMERCIALISE … BROADEN EXPOSURE & VALUE
Advance awareness of top female athletes and raise the profile of women’s football by enhancing engagement, harnessing technology, implementing a distinct brand strategy and using role models and ambassadors as well as a dedicated Women’s Legends Programme. By 2026, launch a Women’s Football Commercial Programme.
GOVERN & LEAD … STRIVE FOR GENDER BALANCE
Every MA will have one spot on its Executive Committee dedicated to the interests of women and by 2026 have at least one woman seated, while by 2022, at least one-third of FIFA committee members will be women. Strengthen and expand the Female Leadership Development Programme and improve professionalisation and regulatory oversight.
EDUCATE AND EMPOWER
Address and bring focus to specific social and health issues and reach out to NGOs and government stakeholders to develop sustainable projects that improve the lives of women.