FIFA and the Local Organising Committee (LOC) have announced the signing of Crédit Agricole – the market leader in cooperative and mutual banking in France – as a National Supporter of the FIFA Women’s World Cup 2019, taking place in nine Host Cities all over France next summer, from 7 June to 7 July.
By supporting the biggest single-sport women’s event in the world, Crédit Agricole reinforce their commitment to women’s football and to diversity in sport as a whole. Thanks to the partnership, the financial institution will benefit from extensive brand exposure before and during the FIFA Women’s World Cup France 2019, as well as a bespoke ticketing and hospitality package and usage of selected FIFA marks and footage.
According to Noël Le Graët, the President of the LOC and the French Football Association (FFF): “Crédit Agricole are loyal supporters of football and its development. For more than 40 years, they have stood by the FFF. So, naturally, it is with great pride that we welcome them as one of the National Supporters of the next FIFA Women’s World Cup, taking place in France in 2019. Crédit Agricole are among the world’s top ten banks. Their ongoing commitment to the development of women’s football and close ties with the local public will significantly contribute to the success of this competition.”
Philippe Le Floc’h, FIFA’s Chief Commercial Officer, said: “We are delighted that Crédit Agricole are joining our line-up of National Supporters. They are a well-established name in sports sponsorship and are recognised as strong supporters of football in France at all levels, from grassroots events to the national team. With their help, I am convinced we will be able to take this tournament to the next level and organise an unforgettable FIFA Women’s World Cup.”
Bertrand Corbeau, the Deputy General Director of Crédit Agricole, said: “As a supporter of all forms of football, Crédit Agricole are proud to contribute to the growing popularity of the women’s game in France and to be one of FIFA’s National Supporters for this event. This competition will once again demonstrate that football plays a significant role in building a more cohesive society and championing diversity and equality, values that Crédit Agricole hold dear and that we promote across our territories through our Sport as a School for Life campaign.”