FIFA Marketing

FIFA Fan Fest™

FIFA Fan Fest™ is the greatest football party in the world! It is the perfect place to watch matches at the FIFA World Cup™ live, while also enjoying an exciting mix of music and entertainment, all free of charge on match days.

During the 2018 FIFA World Cup, the FIFA Fan Fest took Russia by storm, welcoming 7.7 million visitors (2.5 million more than at Brazil 2014). On each of the 25 matchdays, tens of thousands of Russian and international football fans flocked to the locations in each Host City, watching all of the games live on a giant screen and enjoying the exciting programme of entertainment that featured 646 bands playing 323 hours of live music.

The highest combined attendance in a single matchday was on 25 June, when Uruguay played hosts Russia, with 499,000 fans attending the 11 venues. Moscow achieved the best overall attendance with a staggering 1,887,200 visitors.

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RENNES, FRANCE - JUNE 17: During the 2019 FIFA Women's World Cup France group A match between Nigeria and France at Roazhon Park on June 17, 2019 in Rennes, France. (Photo by Sebastian Widmann - FIFA/FIFA via Getty Images)
Partners

The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world.

17 Jul 1994: The FIFA World Cup trophy is held aloft after the final between Brazil and Italy at the Pasadena Rose Bowl in Los Angeles, USA. Brazil won the match 3-2 on penalties. \ Mandatory Credit: Mike Hewitt/Allsport
Brand Protection

Investing time and resources to protect the brand is of paramount importance to FIFA in order to secure the revenue streams which fund FIFA’s football and social development initiatives as well as its men’s, women’s and youth competitions.

FIFA Fan Fest™ during the  FIFA World Cup™ in Moscow, Russian 2018
FIFA Fan Fest™

FIFA Fan Fest™ is the greatest football party in the world! It is the perfect place to watch matches at the FIFA World Cup™ live, while also enjoying an exciting mix of music and entertainment, all free of charge on match days.

Second season of FIFA PlayOn Podcast hits the high notes
FIFA PlayOn podcast

FIFA Sound is a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.