Fan Movement

Fan what?

The Fan Movement is an inspiring community of football fans from all over the world, who live and celebrate the great game we all love. Whether freestyler, artist, die-hard club fan or gamer, football and its many facets are the focal point of each person. The Fan Movement was officially launched at the start of the 2018 FIFA World Cup Russia™ and has been active ever since. But, as we know, football is played every single day, either by yourself or by your favorite teams. That’s why the Fan Movement exists, because stories unfold on and off the pitch every single second.

With currently more than 950 members from over 80 countries, football reaches many corners on this planet through the inspiration and commitment of the members; a young-hearted group of football lovers.

What does it do?

Fan Movement is the bridge that connects FIFA and the people and places where football lives. It is here to help developing the game and making it truly global. In its essence, Fan Movement is based on value exchange; a win-win for all concerned.

Members of the Fan Movement contribute to football conversations through their social media channels. Additionally, members feature in stories and content that is available from FIFA’s social media channels. Check out what Fan Movement members have experienced already.


By using #WeLiveFootball, you can join the conversation and show the world your celebration and involvement with football.

Members have what it takes!

We are proud to have doubled the number of members since 2018 and will continue to build it. The voluntary contributions and views on football that members share with us are important, entertaining, and most of all, valuable.

The recruitment continues. Should you be interested in joining you can apply through this page.

FIFA Fan Movement

Fan Movement is the bridge that connects FIFA and the people and places where football lives. It comes alive when it’s in all of us . Apply now to become a vital part of Fan Movement.

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A first-hand World Cup experience

The passion of the Argentinian fan has been well documented, not least at the last two FIFA World Cups™. In both Brazil and Russia, Albiceleste supporters took their devotion to new levels, attending games in huge numbers while winning admirers with ...

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Fan Movement member Kimberly Fernandez got the opportunity to speak with the most capped player in history, Kristine Lilly, about what each of us can do to celebrate and promote the beautiful game.

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