The FIFA World Cup™ is a time of celebration, of excitement, of anticipation and of physical strength. However, through the buzz of the stadiums and the energy on the pitch, injuries and illness are an unfortunate occurrence that can turn into serious emergencies.
Professor Jiri Dvorak, FIFA Chief Medical Officer, alongside the FIFA Medical Assessment and Research Centre (F-MARC), have developed the FIFA Medical Emergency Bag (FMEB), to ensure that the medical teams onsite at the 2014 FIFA World Cup Brazil are provided with the essential equipment and knowledge required to treat player injuries or serious medical situations, including Sudden Cardiac Arrest.
Following its initial launch in May 2013 when the FMEB was provided to all FIFA’s 209 member associations, a partnership with FIFA World Cup Sponsor Johnson & Johnson ensured the bags were provided to all competing teams at the FIFA Confederations Cup Brazil 2013; a relationship that will continue ahead of this year’s 2014 FIFA World Cup.
“At any FIFA World Cup there are a number of emergencies that occur and we need to be prepared to deal with all situations prior to and during the games,” said Professor Dvorak. “The FIFA Medical Emergency Bag has been designed so it can be used on the field, in the stadium, outside the stadium – anywhere an emergency could occur. The bag contains everything required to sufficiently treat someone for the first hour of a serious medical situation.”
Ahead of the 2014 FIFA World Cup further research has gone into optimising the bag’s contents as well as ensuring detailed training has been given on the use of the equipment. Key to the implementation process was an exclusive workshop that was held last month by members of F-MARC for FIFA World Cup medical officials at the Sao Paulo Johnson & Johnson Medical Innovation Institute to provide further insight into the medical needs of players on the pitch.
“Johnson & Johnson is proud to support the Emergency Medicine preparation for the FIFA World Cup, by providing this life-saving, best in class Emergency Medical Bag, and training on its use,” said Lynda Benton, Director of Corporate Equity at Johnson & Johnson following the February workshop. “We see this activity as an important step in caring for the players on the pitch and we hope that with our help, the teams and their physicians will be well-prepared for the tournament.”
“Medical emergencies are something no one wants to see, but for those unpreventable situations we need to be able to treat them,” Professor Dvorak continued. “In these moments, seconds count, and the FMEB ensures the right treatment can be administered fast.”