In a world first at the forthcoming FIFA Confederations Cup, 2006 FIFA World Cup™ Official Partner Hyundai is proud to present the inaugural 'Fan of the Match' award. The unique and exclusive accolade ushers in a series of marketing initiatives by the prestige auto manufacturer in the run-up to the 2006 finals in Germany.

The fans make football the spectacle it is - emotional, passionate, colourful - but very few promotional campaigns are single-mindedly devoted to supporters. The innovative Hyundai 'Fan of the Match' programme introduces a totally new dimension in fun and excitement at the match. The campaign gives one lucky winner the chance to be named best fan at the match and be introduced to the crowd on the stadium's giant video screens. Naturally, Hyundai is giving away great prizes too.

The 'Fan of the Match' will earn the accolade with unconventional, witty costumes and a passionate display of devotion to his or her team. The Hyundai 'Fan of the Match' team will rove the ground before kick-off and during the first half, seeking out the leading candidates, before announcing the winning fan on the giant video screens at half-time.

The 'Fan of the Match' award will be presented at the opening match and the final of the FIFA Confederations Cup. The winners will be featured here at At the 2006 FIFA World Cup finals, Hyundai is to name a 'Fan of the Match' at all 64 games.