FIFA has today confirmed an eight-year Presenting Partnership with Alibaba E-Auto, an “Internet car” brand owned by Alibaba Group for the FIFA Club World Cup that will span from 2015 until 2022. The announcement was made at a press conference held at the Conrad hotel in Tokyo, Japan, ahead of the start of the competition tomorrow.
Alibaba E-Auto is a brand under Alibaba Group, the world’s largest online and mobile commerce company, who plan to launch their first “Internet car” in 2016 together with Shanghai Automotive Industry Cooperation (SAIC). Alibaba E-Auto and the FIFA Club World Cup will combine to promote the world’s most prestigious club football competition to a global audience through the exclusive rights associated with the Presenting Partnership of the tournament.
Commenting on the agreement, FIFA Marketing Director Thierry Weil said: "We are delighted to welcome Alibaba E-Auto as Presenting Partner of the FIFA Club World Cup and are excited to be working closely with them to embark on a journey to reach fans across the world. We also hope to benefit from their innovation, and are looking forward to seeing what they can bring to the FIFA Club World Cup over the next eight years."
Beginning at this year’s edition of the competition, which is being held in Japan from 10–20 December, Alibaba E-Auto will have a strong brand presence at both stadiums as well as through the global TV coverage. Alibaba E-Auto will present the Most Valuable Player (MVP) award at each match during the tournament, including the final match on 20 December. The tournament will also provide a worldwide platform for Alibaba E-Auto to launch their upcoming automobile project from 2016 and beyond.
Daniel Zhang, Alibaba Group CEO said: “Alibaba E-Auto, owned by Alibaba Group, is proud to be the Presenting Partner of the FIFA Club World Cup for the coming eight years. Sports is at the intersection of Alibaba Group’s strategic themes of health and happiness, and we look forward to adding new value for participants and consumers in the sports sector through data-driven Internet technology. Partnering with a major sporting event with a global audience such as FIFA Club World Cup is also an important part of Alibaba Group’s globalization strategy for connecting China to the world.”