With the year that witnessed the FIFA World Cup™ in Brazil drawing to a close, FIFA Digital have claimed first prize at two prominent events in both London and Zurich in the space of 14 days.
On Thursday 6 November at Stamford Bridge, the home of Chelsea, FIFA Digital beat off competition from Bloomberg Sports, FanXT, Sky Deutschland, Sportradar, Squawka and Wyscout to claim the Best/Most Innovative Use of Technology award.
The judges praised FIFA Digital’s submission based on the Global Stadium, as it was the most compelling and interesting and demonstrated how technology has a measurable impact on customer experience.
FIFA launched the Global Stadium: a social, online and mobile hub for the FIFA World Cup, which helped football fans share their excitement and stay in touch with all the action. The Global Stadium doors opened for each of the 64 matches so that fans could follow the action live, minute-by-minute, and engage with friends, players, coaches and fellow fans across the globe while supporting their favourite teams at the tournament.
Over one billion people used the global stadium across FIFA’s platforms during the World Cup, which impressed the esteemed judging panel.
They said: “The success of the Global Stadium during the 2014 FIFA World Cup Brazil forever changed the way in which worldwide sporting events are digitally consumed. Billions of fans also enjoyed the World Cup from the comfort of their own homes, at work, on the move. It is truly ground-breaking.”
*App success *
Over the past 12 months, FIFA Digital also produced the most downloaded sports event app in history which was recognised with a Gold Award at the Best of Swiss Apps awards in Zurich.
The FIFA App, which has been downloaded 33 million times so far, making it the biggest sports-event App in history, was recognised for its core qualities.
"The app provides the football fan and journalists live results from around the world, the latest news and pictures, plus exclusive videos and interviews,” said the judging panel.
“The FIFA App is technically very well done, with lots of small details such as changing the font size, social sharing, live ticker etc. which offers real added value. The App works smoothly, and the design is modern, minimalist and fresh. The user can also create a list of their favourite teams and quickly access their activities."
The app, which was free to download, enabled fans to stay up-to-date with all 64 World Cup games, on a smooth, easy to use interface. It was also the No1 iPhone app in almost 100 countries during the tournament, with users spending an average of 15 minutes on it every day.