Fédération Internationale de Football Association
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MasterCard has taken up its option to become an Official Partner of the 2006 FIFA World Cup Germany™ and to support additional FIFA tournaments taking place from 2003 through 2006. FIFA and MasterCard today announced the sponsorship at a press conference in Berlin attended by FIFA President Joseph S. Blatter and the Chairman of the Local Organising Committee for the 2006 FIFA World Cup™, Franz Beckenbauer. The company’s product category includes all real and/or virtual payment and/or account access systems including credit cards, charge cards, ATM cards and networks, and travellers’ cheques. MasterCard completes the Official Partner Sponsorship Programme for the 2006 FIFA World Cup™, joining the following companies: adidas, Avaya, Budweiser, Coca-Cola, Continental, Deutsche Telekom, Emirates, Gillette, Fujifilm, Hyundai, McDonald's, Philips, Toshiba and Yahoo!
MasterCard International first established a relationship with the FIFA World Cup™ as the Official Card and Official Product Licensee of the 1990 FIFA World Cup™ in Italy. Based on the success of 1990, MasterCard became an Official Partner for the 1994 FIFA World Cup™ and has continuously supported the event ever since. In addition to the FIFA World Cup™, MasterCard sponsors FIFA additional events such as the FIFA U-17 World Championship, FIFA World Youth Championship, FIFA Confederations Cup, as well as FIFA World Cup™ qualification matches in Latin America. MasterCard is the presenting sponsor for the FIFA Women’s World Cup China PR 2003.
"15 leading global companies have committed themselves as Official Partners of the 2006 FIFA World Cup™, thus helping to ensure the success of the 2006 FIFA World Cup™. 12 of them also supported the 2002 FIFA World Cup™,” said FIFA President Joseph S. Blatter. “With MasterCard, we have another long-time Official Partner on board for the 2006 event. This clearly shows that sponsoring the FIFA World Cup™ goes beyond backing the event financially."