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Brand collaborations

Brand Collaboration

Holding an exclusive position within our Partnership Programme, the brands currently within the FIFA brand collaboration portfolio are diverse and unique. Our two longest partnerships are with Panini and Electronic Arts, who each respectively engage and excite football fans through the Panini FIFA World Cup™ sticker albums, which have been produced since 1970, and the EA SPORTS FIFA football videogame.

Official Timekeeper Hublot and Official FIFA World Cup Champagne Taittinger are adding luxury to the FIFA brand.

As seen throughout the Commercial Affiliate programme, FIFA is consistently working to develop the existing range of brand collaborations in order to continue enriching our Partnership Programme. We always welcome new approaches, so if your organisation is interested in working with us, please do not hesitate to contact us via

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