Wanda Group was founded in 1988 and is engaged in three key business activities - commercial properties, culture, and finance. Wanda Commercial Properties is the world's largest real estate enterprise and the biggest five-star hotel owner in the world. Wanda Cultural Industry Group, meanwhile, is the largest cultural enterprise in China, and the world's largest cinema operator. The conglomerate is led by Wang Jianlin, who has served as Chairman of the Wanda Group since 1989.
A long-standing heritage in the sport sector
Wanda has a long-standing heritage in the sport sector. Having played a first-hand role in the transformation of Chinese football in 1993, including the establishment of Dalian Wanda F.C. (now Dalian Pro), the Group has had a long affiliation with football. Wanda has also shown a constant support to the development of football in China, with a special focus on the growth of grassroots football through the China’s Future Star Program or numerous grassroots initiatives in hometown Dalian.
Teaming up for the next successful football chapter
By supporting FIFA until 2030, the Wanda Group showcases its commitment to the sustainable growth of the sport and to a lasting partnership. Complementing FIFA, the aim is clear: team up for the next chapter of success in football.
By using its international appeal, the Wanda Group aims to bring youth from China and all around the world closer to the game. Through a series of unique exclusive rights across all FIFA competitions – both online and on-site – a few lucky fans will get the once in a lifetime opportunity to see the action unfold right in front of them.
A central element is the “FIFA Flag Bearers” programme, where a selection of children get the chance to carry the FIFA Flag at the start of a FIFA match. More than 500 children from China and all over the world have already taken part in the programme at both 2018 FIFA World Cup Russia™ and FIFA Women's World Cup France 2019™. Additionally, further experiential “money can’t buy” opportunities are carried out, such as post-match team bench visit and the player's tunnel access.
In addition to the global exposure and benefits this partnership delivers, the Wanda Group benefits from the promotion of FIFA Competitions across Wanda properties, which are implemented through various activation tools such as the awarding of FIFA World Cup™ tickets, the use of the Official FIFA mascot and the implementation of a youth development program in China in collaboration with FIFA.