The FIFA World Cup™ is the biggest single-event sporting competition in the world and its impact on society and the environment is indisputable. Staging such a world-class event requires careful consideration of all aspects to ensure a balanced approach and sustainable outcome. FIFA and the LOC take this responsibility very seriously and are committed to delivering a sustainable event in Brazil in 2014.
Through its worldwide reach, the FIFA World Cup also offers a unique platform to raise awareness and highlight selected social and environmental concerns on a global scale. Considering the interest and expectations that such an occasion arouses among a whole host of stakeholders, there is a risk of becoming overwhelmed by the large number of requests and opportunities. Therefore, it is essential for FIFA and the LOC to define a clear, ambitious and yet realistic focus for their approach.
Over the coming years, the 2014 FIFA World Cup™ Sustainability Strategy will guide our efforts towards staging a sustainable event and, ultimately, contributing to building a better future.
A few examples of selected activities
• Green buildings: Many stadiums in Brazil are planning to achieve LEED certification for green buildings and many are installing solar panels on their roofs to generate renewable energy. In addition, FIFA and the LOC will organise certified training courses on sustainable management for stadium managers.
• Waste management: The objective of a new waste law in Brazil is to better control the handling and the destination of waste. FIFA and the LOC will ensure that waste management in stadiums and other venues will be dealt with according to the new regulations and will promote recycling in collaboration with local cooperatives.
• Volunteer training: Becoming a volunteer for the 2014 FIFA World Cup Brazil™ and welcoming the world to Brazil will be a once-in-a-lifetime experience for all participants. FIFA and the LOC will organise additional training modules to supplement the basic volunteer training and help enhance the future employment opportunities of the participants.
• Community support: Numerous local organisations in Brazil are tackling social challenges in their communities with the aid of football. FIFA and the LOC will support such organisations with funding and know-how, through FIFA’s well-established Football for Hope initiative.
• Climate Change: Global warming is one of the most pressing issues of our time. One of the main factors in the change in temperature is the Carbon Dioxide (CO2) that is released into the atmosphere through human activities. FIFA and the LOC will estimate the carbon footprint of the tournament and develop measures to avoid, reduce and offset its emissions.
• Capacity development: Through its Football for Hope initiative, FIFA will organise various forums for community-based organisations in Brazil and abroad to discuss and exchange ideas on the effective use of football as a tool to tackle social challenges.
• Reporting: FIFA and the LOC will jointly produce a comprehensive sustainability report according to the Sustainability Reporting Guidelines & Event Organisers Sector Supplement developed by the Global Reporting Initiative (GRI).