The Official Slogan is more than a tagline. It represents the underlying mindset and theme running through all aspects of the tournament organisation. From the day of its unveiling on 8 May 2012, the slogan will influence the development of themes for events such as the FIFA Fan Fest and the opening/closing ceremonies, briefings of event staff and volunteers and FIFA, LOC, Host City and Government campaigns.
The FIFA World Cup™ showcases the skill and talent of the world’s best players but is more than just a football tournament. It is a socio-cultural phenomenon and a powerful, unifying force. The 20th edition of the event will see Brazil, the only nation ever to claim victory in five FIFA World Cups™, play host. The nation promises to host a colourful and vibrant celebration set to a uniquely Brazilian rhythm.
Through the 2014 FIFA World Cup™, visiting teams, players and fans are invited to enjoy the legendary Brazilian hospitality and experience the rhythm of the world’s biggest footballing party. Brazilians are invited to join together and celebrate the immense sense of pride in their country’s position on the global stage and their role as hosts of the 2014 FIFA World Cup™.
Both hosts and guests are invited to unite, to lose themselves in the new rhythm of the world and, through the 2014 FIFA World Cup™, to learn more about Brazil’s rhythm: the rhythm of unity and diversity, the rhythm of innovation, the rhythm of nature, the rhythm of football and the rhythm of Brazilian culture.
The 2014 FIFA World Cup™ experienced, enjoyed and celebrated. All over the world. ALL IN ONE RHYTHM™.