The FIFA World Cup™ is the world’s largest single sporting event with the event’s last edition in 2010 reaching 3.2 billion people all over the world. Key brand assets such as the FIFA World Cup Trophy and the Official Emblem are universally known and the great value they represent is the cornerstone of FIFA’s commercial programme.

Therefore, investing time and resources to protect the brand is of paramount importance to FIFA in order to secure the revenue streams which fund FIFA’s football and social development initiatives as well as its men’s, women’s and youth competitions.  

In this section, you can find an introduction into FIFA’s Brand Protection activities.