First and foremost, FIFA tries to increase awareness regarding the Official Marks that enjoy legal protection as well as on the restrictions that apply in relation to commercial association with the FIFA World Cup™. To avoid “accidental” unauthorised use of the Official Marks/commercial association with the FIFA World Cup™, FIFA engages in extensive awareness campaigns to ensure that the general public, the business community, ticket holders and any other potential stakeholders have access to information setting out the regulations that apply in this regard.

Upon detection of an infringing situation, FIFA’s brand protection team assesses the most effective way of quickly bringing the situation to an end, without having to resort to disproportionate enforcement actions.