FIFA noticed something stirring during the 2002 FIFA World Cup Korea/Japan™ when fans who, perhaps through reasons of geography or high ticket demand, began coming together to watch games publicly, away from the stadiums. These impromptu gatherings made it clear there was a desire to celebrate the FIFA World Cup™ as a huge cultural event, something to be cherished and experienced with friends and family – in short it was about more than just the football.

For the 2006 FIFA World Cup™ in Germany the FIFA Fan Fest™ became part of the Official Programme and continued for the 2010 FIFA World Cup South Africa™ and most recently, the 2014 FIFA World Cup Brazil™, with almost 30 million people have attended an event over these past three editions.