The milestone of 1,000 Days to Go to the 2018 FIFA World Cup Russia™ was celebrated in style in Moscow, and FIFA – along with our Commercial Affiliates – ensured everyone could be part of the fun in Red Square and Manezhanya Square.
One very special guest at the fan experience in Red Square was the 2018 FIFA World Cup Winner’s Trophy, which was on display so everyone could have their photo with the most sought-after prize in football. The Winner’s Trophy, which should not be confused with the original solid gold FIFA World Cup Trophy, will be given to the winning team of the 2018 FIFA World Cup and will be theirs to keep forever as a reminder of their hard-fought victory.
Igor Kamyshev (30), one of the thousands of fans who came to Red Square for the celebration said, “I really can’t describe the feeling when you see the Trophy with your own eyes, the one you saw on TV so many times. But I know I will remember it for my whole life.” Sharing the excitement, 24-year-old Elena Makarova said: “The World Cup Trophy looks so grand and I can really understand now why there is so much passion about it. I have a feeling I took part in something iconic and that’s the moment I will be happy to remember."
Fans also had a variety of activities to try out in the Red Square Football Park with highlights including the chance to test the latest adidas football boots and get photos in the adidas locker-room, as well as a football-themed games area from Coca-Cola and a chance to create personalised Coke bottles for friends and family. adidas and Coca-Cola also participated in the Youth Programme activities ahead of the U-16 tournament organised for the day on Red Square, with both FIFA Partners providing uniforms and refreshments to volunteers, performers and special guests.
Meanwhile Hyundai offered fans face painting and a 'Goodwill Ball' for them to sign personal messages, while Kia gave everyone onsite the chance to be part of 2018 FIFA World Cup history by adding their name to the Kia 'wall' and entertained the crowd with Kia cheerleaders. FIFA Partners Gazprom and Visa also had plenty of visibility with signage around both locations.
48-year-old Victor Chuvashin expressed his joy from the day: “Great interactives here; I haven’t missed a single one. The Trophy of course made it all look so special and I think you only can see a football game in Red Square once in a lifetime.”
FIFA World Cup Sponsor McDonald’s set up an inflatable football field where football fans of all ages could play against each other and also provided player escorts to the teams as part of the Youth Programme, and Budweiser had their famous Clydesdales at Manezhanya Square alongside a BUD Alcohol Free Area for guests to relax and hangout.