When they sat, enthralled, watching the 2014 FIFA World Cup Brazil™ unfold on TV, the students at 64 of the host nation’s public-sector schools, spread around all 12 host cities, never imagined that the biggest footballing show on Earth would continue to bring them enjoyment after it was over, this time in the classroom.
The large quantity of electronic equipment needed to organise the tournament has resulted in a considerable technological legacy for disadvantaged communities all over Brazil.
Thanks to the Electronic Equipment Donation Project created by FIFA and the Brazil 2014 Organising Committee (LOC), these 64 schools and other 26 NGOs will receive some of the SONY state-of-the-art equipment used during the tournament. A total of over two thousand items will be donated, including televisions, laptops, mobile phones, projectors, and DVD players.
“I don’t know what to say. It means so much for a public-sector school to receive 12 television sets,” commented Renata Becker, the head of the Escola Municipal de Ensino Fundamental Presidente Vargas, a grammar school located in the city of Porto Alegre.
“We are going to use the equipment for our school media project, which centres on our audiovisual production studios,” she added. “Resources like this are essential to it. This donation is so generous that I even think we’ll be able to split it and offer some of the equipment to other schools in the network who are also working on this type of project.”
The aim of the Electronic Equipment Donation Project, which was also carried out in South Africa in 2010, is to create a legacy for the host nation, contributing to the resources of schools and other entities that use football as a means of social development. These include the eight Brazilian organisations that took part in the Football for Hope Festival, held during the World Cup in the Vila Olimpica Mane Garrincha, in Caju, in the north of Rio de Janeiro.
One of these organisations is the Instituto Brasileiro de Estudos Especializados Avancados (IBBEA) (“Brazilian Institute for Advanced Specialised Studies”), based in Caju, in which more than 3,700 people are enrolled, the majority of whom are children aged 13 or younger.
“We lack the resources to do as much as we’d like for the members of the 147 classes in our projects,” explained Marcelo Teixeira, IBBEA’s representative at the Football for Hope Festival. “These donations will really improve the quality of our work, and allow us to make more of a difference to people’s lives. This will improve the quality of life of the children and adults with whom we work every day in Vila Olimpica.”
The same goes for Instituição Casa Acolhedora, an organisation from the suburbs of Londrina, in the Southern state of Parana, that received SONY TV sets, video games, DVD players and a video projector, which they didn’t even have. “Using this equipment as a pedagogical resource it’s extremely important, since the act of viewing is such a strong ally in the process of memorising knowledge”, explains project coordinator Maria Andrea dos Anjos. “This enhances the potential of our proposal, which is to make sure the students are screenwriters of their own lives.”
FIFA’s Head of Corporate Social Responsibility, Frederico Addiechi, said he was pleased with how the Electronic Equipment Donation Project had become another way in which the 2014 FIFA World Cup Brazil could leave a positive impression on Brazil.
“It’s an idea that will leave a legacy for a great many people,” he said. “Our mission is to make sure the World Cup has the maximum positive impact on Brazil. The equipment we’re donating won’t solve every problem, but it will make the work of all these schools and organisations easier.”