Earlier this year, FIFA and Sony launched a photo contest for young talents from NGOs which are part of the Football for Hope Siyakhona Media Skills programme. You can support this by voting for the best photo.
This photo contest is part of the wider collaboration between FIFA, Sony and local community-based organisations bring media skills to young community leaders around the world. The programme aims to give young leaders the opportunity to take part in digital photography and video courses and learn practical, vocational skills for future employment.
Multimedia equipment has been provided by Sony to fourteen NGOs from around the world, including Brazil, India and across six African countries, who are addressing problems affecting their community through football. Siyakhona, which means 'We can do it' in South African dialects Zulu and Xhosa, aims to provide its participants with not only extended media skills training, but also give them the tools to enact social change where they are. The courses are developed for each location individually to provide the most relevant training modules and coaching services.
You can choose your favourite picture produced from the selection on the Siyakhona website, with voting running until 4 July, with the winning entry set to be announced at the Football For Hope Festival in Rio de Janeiro at the 2014 FIFA World Cup Brazil™.
Federico Addiechi, Head of FIFA Corporate Social Responsibility said: “We are delighted to partner with Sony in realizing this media skills training for underprivileged young people and hope that many of them will benefit from this initiative.”
The programme led by Sony and FIFA was first run in conjunction with the 2010 FIFA World Cup South Africa™ and has returned ahead of Brazil 2014 in partnership. Photos from the first programme four years ago can be seen in our Siyakhona 2010 photo gallery.
“We are delighted to have the opportunity, together with FIFA, to engage in these projects supporting efforts to resolve global challenges such as poverty and regional conflict as we approach our second FIFA World Cup™ as an official partner,” said Shiro Kambe, Corporate Executive and Senior Vice President of Corporate Communications and CSR, Sony Corporation. “We believe that the smiles and energy of children and young leaders - the next generation - are the key to overcoming these challenges.