As the 2014 FIFA World Cup Brazil™ kick-off approaches, with only 20 days to go, the world’s most famous Trophy has already been visited by over 320,000 fans in Brazil. This Thursday, in Natal, the FIFA World Cup Trophy Tour by Coca-Cola has reached its 23rd stop in 30 days travelling around Brazil.
After the official opening in Rio de Janeiro, where the Trophy was lifted by Carlos Alberto Torres, captain of Brazil’s 1970-winning side, nine other World Champions have joined the tour: Torres’ team-mates Jairzinho and Roberto Rivelino, 1994 winners Dunga, Mauro Silva and Bebeto and 2002 champions Gilberto Silva, Belletti, Marcos and Rivaldo.
The impressive numbers are a taste of the excitement of Brazilian fans about the forthcoming World Cup, even in cities which will not host matches. In Palmas, Brazil’s smallest state capital with a 260,000 population, the Trophy was seen by a remarkable number of 14,000 people. During its journey, the tour has witnessed the country’s passion for the game and support for the World Cup.
Today, the Trophy has arrived in Recife, one of the cities that successfully hosted the 2013 FIFA Confederations Cup Brazil. The tour will still visit the host cities Fortaleza and Brasilia before its final stop in Sao Paulo, from 29 May to 1 June.