With only weeks to go before the 2014 FIFA World Cup Brazil™, Madame Tussauds London has unveiled a new wax figure of the hero of the 1966 competition, England captain Bobby Moore. The figure was revealed for the first time on the pitch where Moore played for most of his career - West Ham United's Boleyn Ground, standing in front of the Bobby Moore Stand.

The staggeringly lifelike figure shows Moore in jubilant celebration after leading England to a 4-2 victory over West Germany in the World Cup Final. Smiling triumphantly, the figure is dressed in vintage England kit and holds aloft a replica of the Jules Rimet Trophy, which has been faithfully replicated by the attraction’s talented studio artists.

Madame Tussauds have really done an amazing job, the new figure really captures his smile, which made me cry! I feel very proud.

Roberta Moore, Sir Bobby Moore's daughter

One of the first fans to meet the Bobby Moore wax figure this morning was well known, 12-year-old West Ham supporter, Jonjo Heuerman from London. He said: “The figure looked so real! I've watched a lot of videos of him so I loved seeing him here on the pitch today. It's quite emotional - Bobby's come home."

Another fan to meet the figure, Kelly Ward, 41, from Reading, added: "It's amazing, seeing the figure gave me goosebumps – it's so lifelike, everything is just spot on. Having the Jules Rimet Cup in his hands is the cherry on the top."

The figure's creation was the result of a hotly contested public vote last year, with Bobby Moore taking more than 90 per cent of a Madame Tussauds London poll to determine which footballing great should be honoured at the world famous attraction in time for this year’s World Cup.

“We wanted to create a figure of a footballing legend for this year's competition, but who that should be opened up huge debate," commented Nicole Fenner, PR Manager at Madame Tussauds London. "We decided to let football fans decide, and there was overwhelming consensus with Bobby Moore beating other legends like Ronaldo, Maradona and Pele with the lion share of votes.”

Roberta Moore, Bobby Moore’s daughter, who is already planning a trip to Madame Tussauds London to see the figure first hand, said: "I remember going to Madame Tussauds with my dad when I was a little girl for the unveiling of the original wax figure, so this has brought back very fond memories. Madame Tussauds have really done an amazing job, the new figure really captures his smile, which made me cry! I feel very proud."