FIFA Partner adidas has revealed the latest jewel in its 2014 FIFA World Cup Brazil™ campaign: an advert featuring some of world football’s best players including Lionel Messi, Dani Alves, Luis Suarez, Robin van Persie, Bastian Schweinsteiger and Xavi.
The advert, known as 'Leo Messi’s World Cup Dream', officially marks the start of the adidas '#allinornothing' 2014 FIFA World Cup Brazil campaign. The advert was directed by City of God director Fernando Meirelles.
Tom Ramsden, Global Brand Marketing Director, adidas football, said: "We are incredibly proud of this film, and believe it serves as a great advert for the beautiful game and the FIFA World Cup, a tournament we have supported since 1970. Bringing together the creative powers of both Kanye [West] and Fernando has helped to make the advert even more powerful."