To mark April 11’s launch of the official uniform for the 14,000 volunteers who will assist at the 2014 FIFA World Cup Brazil™, the Local Organising Committee (LOC) brings you a short video showing how one member of the Volunteer Programme got more than he bargained for when he went to the Maracana to be presented with his uniform. Alexandre Costa, 40, received his volunteer pack from none other than his idol Zico, one of the Seleção’s all-time greats and a participant at the 1978, 1982 and 1986 World Cups.
A resident of Vila Kosmos in Rio de Janeiro’s Zona Norte, Alexandre will be working in the area of Spectator Services during the seven games that will be held at the Estadio Maracana during Brazil 2014. After being selected for this practical joke, he was invited to attend the Maracana on the pretext of being one of the four volunteers chosen for the symbolic handing-over of the uniforms. Before he arrived at the venue, Alexandre spoke of his motivation for becoming part of the Volunteer Programme, his passion for football and his deep admiration for Zico.
While Alexandre toured the Maracana accompanied by three other volunteers, Natalia, Ramon and Rosana, who were in on the joke, the legendary Zico was being transformed into “Edu” in the stadium’s dressing rooms. Edu was a fictitious LOC functionary played by Zico, who was tasked with handing out the uniforms. The emotional meeting that ensued when one fan met his idol can be enjoyed on the video above.
The volunteer uniforms for Brazil 2014 were officially launched on Thursday 10 April at a catwalk show forming part of Fashion Rio Week. Taking part were 14 World Cup volunteers, presenter Fernanda Lima, top model Lais Ribeiro, 2002 World Cup winners Cafu and Juliano Belletti, and synchronized swimming twins Bia and Branca Feres.