As the FIFA World Cup Trophy Tour by Coca-Cola enters the final month of its worldwide adventure, the trophy has arrived in East Asia to an unprecedented number of football fans.
Landing in Korea Republic late last week for three days of fan experiences and community activities, the tour moved onto China where thousands of supporters had the chance to see the famous trophy at two consumer events in Beijing and Shanghai, with a momentous visit to The Forbidden City in the centre of Beijing also part of the busy schedule.
The tour is now on its way to Japan, where the trophy not only has an exclusive appointment at the official residence of Japan’s Prime Minister Shinzō Abe in Tokyo, but it will also visit the area of Tohoku where the disastrous earthquake and tsunami struck in 2011. With the aim to make the FIFA World Cup™ Trophy ‘Everyone’s Trophy’, Coca-Cola and FIFA will be sharing the joy and excitement of the 2014 FIFA World Cup™ with a caravan tour through Tohoku.
Led by the students of Takata High School, they hope to congratulate the people of Tohoku for their efforts and spirit in rebuilding their lives, and will have support along the way from Masashi Nakayama, the first Japanese player to score in a FIFA World Cup. The tour will culminate with the FIFA Tohoku Happiness Match – that will see Takata High School take on a team of former J.League players led by Nakayama and singer-songwriter Naoto Inti Raymi.
The final stop of the global tour will be in the US, where the trophy will continue to delight football fans across the country, before finally arriving in Brazil where it will tour across the country’ finishing in São Paulo shortly before the start of the 2014 FIFA World Cup.