Few things capture the essence of football fandom as perfectly as the arrival of a new Panini sticker collection and album ahead of a FIFA World Cup™. As Brazil 2014 approaches, the launch of the Panini sticker collection and album will once again set alight our imaginations as our football fantasies take on a Brazilian flavour.

School playgrounds across the globe are about to be annexed by gaggles of football fans of all ages. You’ll spot them lurking by the bike racks, or over in the far corner by the football pitch. And, as you stroll by, you’ll hear the same conversations going on.

Enthralled fans will be thumbing through packs of Panini 2014 FIFA World Cup Brazil cards and stickers, repeating a mantra heard everywhere since Panini first introduced a collection for the 1970 FIFA World Cup Mexico: 'Got it, got it, got it, got it, got it, got it, NEED IT!'

For many, swapping Panini cards with friends in order to get their hands on that final card in order to complete their collection of 32 teams will be second only to the excitement of watching each team take the pitch in Brazil.

A football fan’s bond with Panini is strong and lifelong. Collecting and filling those albums helps form a bond and love of the game so permanent that, even as we become adults, just a mention of the word Panini will conjure broad smiles and sparks of excitement.

Since its founding in 1961, Panini has become nothing short of a cultural phenomenon. So unbreakable is the link between those wonderfully evocative portrait pictures of players from our youth that to flick through an album from a previous FIFA World Cup is to gaze upon faces as familiar as our own families.

Panini’s range of collections has evolved as much as the game itself since Mexico 1970. This year, there will be brand new stand-alone signature games and collections (which will feature exclusive autographs from a host of the world’s superstar players) to go alongside the more traditional stickers and album. And, once again, there will be a hugely popular virtual album collection run in conjunction with FIFA.com plus the introduction of the Panini smartphone application.

Panini’s sticker collection will include 18 players from each of the 32 competing teams, as well as pictures of Brazil’s extraordinary stadiums, the adidas brazuca Official Match Ball and the colourful Armadillo named Fuleco – the Official Mascot of the 2014 FIFA World Cup™.

The Panini 2014 FIFA World Cup Brazil album will leave collectors with an equally impressive assortment of un-swappable, lifelong memories. Time to start collecting!

To find out when the Brazil 2014 Panini album will be available in your region please click the link to the right.

The 2014 FIFA World Cup Brazil™ Panini Online Sticker Album will launch via FIFA.com on 15 April.