In the eyes of many football fans, FIFA World Cup™ tickets are prized possessions that become genuine collectors’ items at end of the tournament. The design of tickets and the language they are printed in conjure up memories of the host nation and the game in question, made memorable by the atmosphere in the stadium and surrounding the competition as a whole.
It is not until the champions have been crowned, however, that tickets become valuable souvenirs, which makes it important, therefore, that the people purchasing tickets for Brazil 2014 know how to identify and understand all the information and features it contains.
Each ticket bears a total of ten key pieces of information designed to make life easier for spectators from the moment they arrive at the stadium and to help them find their seat. In revealing how, we are going to use a ticket for Brazil’s group match with Mexico as an example. Let’s begin with some general information:
1. The match number is highlighted in the left-hand corner. In the example above, the Brazil-Mexico game is Match 17. You can find the numbers of all the games in the match schedule.
2. Next to the number appear the match details (in this case Brazil v Mexico). For obvious reasons the names of teams are provided on tickets for group games only, as on our sample ticket. Tickets for knockout matches use a combination of letters and numbers to identify the teams involved. For example, “1A v 2B” indicates that the match will be between the winners of Group A and the runners-up in Group B, while “W55 v W56” indicates that the game will be between the winners of Match 55 and Match 56. If in doubt, then check the match number and refer to the match schedule.
The blue section below features the following information:
3. The date of the match.
4. The kick-off time.
5. The full name and address of the stadium staging the match.
6: The printed name of the person buying the ticket.
7: The ticket category.
8: The price of the ticket.
The information given at the bottom of the ticket is designed to help fans reach their seats with a minimum of fuss:
9. Detailing information of both a general and specific nature and relevant to the holder both inside and outside the stadium, this section represents a very practical step-by-step guide, starting with admission to the stadium. The Brazil-Mexico ticket above clearly states that the spectator must use the southern entrance and then, once inside the stadium, proceed to Gate C. On reaching the concourse, opposite the concessions, the ticket holder will then look for the block in question, in this case “106 A”, and access the stands. All that remains for them to do is find the correct row and seat number, which on this ticket are “C” and “1” respectively.
10. To make the whole process even easier, this last section uses a colour code to indicate the area in which the seat is located. All FIFA World Cup stadiums are divided into four main areas, denoted by red, blue, green or yellow. The small black arrow indicates where the holder’s area is located. The spectator service team will be on hand outside the stadium to guide fans towards the right area. All you need to remember along the way is the colour of your area.
Easily identifiable in their uniforms, members of the spectator service team will be on duty inside and outside the stadium along with volunteers should you need any help. Please do not hesitate to ask them for assistance. They will be more than willing to help ensure that your match experience is a memorable one.
In addition, the ticket is also a useful reference guide for your stadium experience. Important information is printed on the back, including a list of items that can be brought inside the stadium.