Switzerland 1954 was the first FIFA World Cup™ to be televised thanks to technological developments. Just 16 years later, due to the launch of communication satellites in the 1960s, Mexico 1970 became its first edition to be beamed all around the globe, complete with action replays.

Now, of course, the World Cup is the most-viewed sporting event in the world. South Africa 2010 was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle, smashing record viewing figures in many TV markets.

Furthermore, the last World Cup reached over 3.2 billion in-home people – 46.4 per cent of the world’s population. That’s a truly unbelievable statistic when one considers it excludes out-of-home viewers, innumerable of whom watched the action in bars, restaurants, clubs, hotels, online, via mobile handsets and at FIFA Fan Fests.