There is no doubt that the FIFA World Cup™ brings together football’s finest performers. However, recent editions of the event have proven that the talent involved is not limited to the world of sport. World-famous musicians, artists, and other great cultural figures have all played integral roles in connecting the tournament with billions of people in every corner of the globe.
World-renowned Brazilian artist Romero Britto is a fine example of how the worlds of football and culture can come together. Britto, a Brazil 2014 ambassador, has worked with FIFA for a number of years, with his work bringing distinct colour to South Africa 2010. He played a big role in the artistic side of the event, being part of the Official Art Poster Edition and conducting workshops for young aspiring artists as part of the Football for Hope programme.
This range of products should represent my happiness and appreciation to be able to celebrate the biggest sports event in the world.
Britto, who was born in Recife and hails from a family of eight football-mad brothers, is now set to bring Brazil 2014 to life through a series of artistic works which are now available to fans all over the world through FIFA’s global merchandise programme.
“I am honoured to be sharing my work with so many people around the world,” he said. “It’s thrilling to know that during my lifetime I have I will have seen my city Recife play host to the FIFA World Cup. This range of products should represent my happiness and appreciation to be able to celebrate the biggest sports event in the world.”
The collection launches today with a wide range of products, including apparel, suitcases, pens, key rings and further products available in a wide range of Brazilian retail outlets. The products will also be on offer at FIFA’s Brazilian online store www.fifa.com/loja as of Sunday 23 March. International fans can also get their hands on limited edition Britto products with a range of t-shirts available as of today on www.fifa.com/store .
“We are delighted that Romero Britto is adding some unique flair and colour to our merchandise collection”, said FIFA’s Marketing Director Thierry Weil. “We are honoured to be able to work so closely with such a talented artist. I’m sure this collection will be very popular with fans not only in Brazil but all over the world.”
All products have been designed in the distinctive Britto style – one which represents friendship, humanity and unity; three values at the heart of what the FIFA World Cup represents to people all over the world.