The FIFA World Cup Trophy Tour by Coca-Cola kicks off in September, giving fans the chance to get up close to the most iconic piece of football history on the planet.
The most famous trophy in sport hits the road in mid-September at the start of a remarkable journey that will span the earth in the run-up to the 2014 FIFA World Cup Brazil™.
The original FIFA World Cup Trophy will travel through all six of football’s continental confederations before visiting the entire 26 states of Brazil. The nine-month tour is designed to give people around the world a once-in-a-lifetime opportunity to experience the unique aura of the most coveted trophy in the game.
Fans from Asia to the Americas will be able to have a souvenir photograph taken with the trophy and take part in lots of entertaining activities. The tour has proven to be a hugely popular event in previous outings, with fans – sometimes moved to tears – flocking to be a part of the celebrations leading up to the tournament.
The trophy toured the world for the first time before the 2006 FIFA World Cup Germany™. In the build-up to the 2010 FIFA World Cup South Africa™, the tour visited 84 countries, including 50 African nations. Nearly one million fans had souvenir pictures taken in the largest experiential marketing tour ever undertaken by Coca-Cola. The tour covered 138,902 kilometres, more than three times the circumference of the Earth.
The FIFA World Cup
Made of 18-carat gold
Weighs 6,175 grams
36.8 centimetres high
Year and name of all winners since 1974 on the base
Winning teams receive gold-plated replica
Did you know?
The first FIFA World Cup, the Jules Rimet trophy, had an adventurous life of its own. In service from the first FIFA World Cup in 1930 until 1970, the trophy was hidden from occupying troops during the Second World War by the Italian Vice-President of FIFA, Dr Ottorino Barassi, who kept it safe in a shoe box under his bed.
In 1966, the cup went missing from a display in the run-up to the World Cup tournament in England but was eventually found, buried in a garden , by a little dog called Pickles.
It was stolen again in Rio de Janeiro in 1983 and apparently melted down by the thieves. The Brazilian Football Association, who had earned the right to keep the trophy after three World Cup victories, had a replica made.