FIFA and INTERSPORT International Corp. GmbH have today announced an agreement which sees INTERSPORT become the Official Event Shop of the 2014 FIFA World Cup Brazil™.
INTERSPORT will install dedicated 2014 FIFA World Cup Brazil Retail Corners in more than 550 stores in over 20 countries and in addition has obtained the right to produce Official Licensed Products.
INTERSPORT will offer products in the retail corners before and during the event phase. Each retail corner will have a dedicated area for selling the licensed product ranges and products of FIFA Partner adidas. Several Official Event Shops will be set up already for Christmas 2013.
INTERSPORT was the Official Event Shop in Germany for the 2011 FIFA Women’s World CupT. The FIFA/INTERSPORT co-operation will now be extended for the 2014 FIFA World Cup Brazil to over 20 countries. INTERSPORT will also be the Official Sport Shop of the UEFA EURO 2016 in France.
“We are pleased to be working together with INTERSPORT”, said Thierry Weil, FIFA Marketing Director. “Their vast experience in event licensing will be a great support in ensuring that football fans are able to engage with the FIFA World Cup through an excellent range of merchandise which will be available in their stores”.
Franz Julen, CEO of INTERSPORT International said: “Football is and remains the world’s most famous and popular sport and is a key category of almost every INTERSPORT store. Our involvement in the 2014 FIFA World Cup Brazil is another milestone in helping us to further strengthen INTERSPORT’s position as the world’s biggest football retailer and to further differentiate us from our competitors.”