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Brazil 2014

Centauro complete 2014 sponsorship line-up

FIFA Secretary General, Jerome Valcke (L) and CEO of Centauro Sebastiao Vicente attend a press conference
© Getty Images

With more than a year to go until the 2014 FIFA World Cup™ kicks off in Brazil, FIFA’s sponsorship line-up is now complete. This news was confirmed today following the LOC Board Meeting with the announcement of an agreement between world football’s governing body and Brazilian sports retailer Centauro, who have signed up as FIFA’s sixth and final National Supporter for the event.

“We’re delighted to welcome Centauro on board and complete our sponsorship sales with over one year to go until the event” said Thierry Weil, FIFA’s Marketing Director. “Centauro is a brand who truly understands what hosting the FIFA World Cup means to Brazil. We’re looking forward to working together to ensure that the sponsorship engagement is a success for both parties.” 

The agreement grants Centauro marketing rights within Brazil in order to promote their brand in association with both the 2014 FIFA World Cup™ and this year’s FIFA Confederations Cup which kicks off in Brasilia on 15 June.

Centauro, part of the SBF Group, is the largest multi-channel chain of sporting goods retailers in Latin America with over 230 stores in more than 23 Brazilian states. The company also has strong roots in sports sponsorship highlighted by high-profile sponsorship agreements with football properties such as the Copa do Brasil and the Brazilian Serie B.

“Centauro knows the passion of Brazilians for football, and the FIFA World Cup sponsorship is a huge opportunity to be side-by-side with these fans. We want to be associated with this emotion and play an important role in promoting the FIFA World Cup and FIFA Confederations Cup to our country” explains Sebastião Bomfim Filho, CEO of the SBF group.

Global sponsorship packages for the 2014 FIFA World Cup™ were completed in July 2011 when Johnson&Johnson became the eighth FIFA World Cup Sponsor, in addition to FIFA’s six Partners who have global rights to all of FIFA’s events. For more information on FIFA’s commercial programme please visit the FIFA Marketing link to the right of this article.  

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