FIFA World Cup™ sponsor McDonald’s has announced that it will be part of FIFA and the LOC’s programme to train the volunteer force that will work on the FIFA Confederations Cup 2013 and 2014 FIFA World Cup in Brazil over the next two years.
As part of FIFA and the LOC’s legacy programme to provide training options on specific themes, McDonald’s will offer the specially developed hospitality course, an on-line training programme focusing on hospitality services, for those who registered to be a volunteer. The course will be delivered in an interactive and straightforward way to equip the volunteer force with tips and concepts on how to deal with people and different cultures. McDonald’s will also follow up the on-line training course with specific on-site training for those selected to work specifically in hospitality. The course will be embedded at FIFA.com from 23 January 2013 until the end of the 2014 FIFA World Cup.
“FIFA appreciates McDonald’s efforts to share with our volunteer force their knowledge and expertise in training people, specifically regarding customer services. We think that by combining our commitment to excellence, we can expect the selected volunteers to deliver high-quality services to all involved with the events,” says Thierry Weil, Director of FIFA Marketing.
“The Brazilians love football and welcoming people. McDonald’s is proud to make this combination by sharing its successful expertise on customer services, so everybody wins: the tourists, spectators and visitors in general, the event and, most importantly, the host country,” says David Grinberg, Senior Sports Marketing Manager for McDonald’s in Latin America.
Once the volunteers have successfully completed the final test of the course, they will receive a certificate signed by McDonald’s University, recognised internationally as one of the pioneers in corporate training and awarded the Top of Mind award as one of the best corporate universities in Brazil.