FIFA has concluded a number of licensee deals ahead of the 2014 FIFA World Cup™. This represents a significant milestone in FIFA’s licensing programme following the strategic decision to take this element of the business in-house following the 2010 FIFA World Cup™.
The finalised agreements span widely across the globe, with several deals in Asia, the Americas, Europe and Africa as well as a number of worldwide agreements. This complements the work being done by Globo Marcas, FIFA’s Master Licensee in the Host Country of the 2014 FIFA World Cup™, who recently announced a number of sub-licensee deals in Brazil.
The licensing programme is a key element in engaging football fans all over the world and giving them the opportunity to get a piece of the action.
The deals have been negotiated directly with FIFA with three licensing representatives in Asia supporting the process with local market knowledge.
The deals cover a vast array of product categories including, but not restricted to, apparel, accessories, bags, balls, headwear, footwear, plushes, toys and games and souvenir items. For more information on the individual licensees, their product categories and regions please click on the document which can be opened by clicking the link on the right hand side. Please note that this document will be updated on a monthly basis with all new licensee deals.
FIFA expects to announce a number of licensee deals over the coming months. For more information on the licensing programme please visit www.fifa.com/licensing