Today the FIFA World Cup™ Trophy Tour by Coca-Cola touches down on the last stop of the tour’s African leg in South Africa, host of the 2010 World Cup. The visit of the trophy is set to re-ignite the overwhelming World Cup fever which was on show to the football world during the last edition of football’s flagship event. The trophy will remain in South Africa for a total of three days, and will give the public a chance to be reacquainted with the most sought after symbol of world football through a series of consumer events.
The FIFA World Cup Trophy Tour by Coca-Cola started its African tour in Tunisia, and has steadily made its way through Algeria, Morocco, Ghana, Kenya, Tanzania and finally South Africa, providing fans of the game an opportunity to share in the joy of the World Cup. Following three days in South Africa the trophy will then take a break from the tour to make a very special appearance in Brazil for the FIFA World Cup™ Final Draw, before heading to the Middle East on the 9 December with stops scheduled for Saudi Arabia, Qatar and the United Arab Emirates.
The South African stop of the FIFA World Cup Trophy Tour is just one component of FIFA’s on-going commitment to the Host Country of the 2010 FIFA World Cup, ensuring that the event has a lasting impact for South Africa. The 2010 FIFA World Cup Legacy Trust was established in the wake of the 2010 FIFA World Cup to promote and extend the development of football in South Africa and support initiatives using football as a tool for social development. The Trust met earlier this month in Johannesburg, South Africa, to assess the progress of the first grants that were issued at the beginning of the year and set the requirements for the next phase of applications.
In the area of social development, the Legacy Trust is supporting a number of Football for Hope Centres across Africa, an initiative which has already brought education and health services to over 70,000 young people in disadvantaged communities in 16 countries across Africa. The Legacy Trust has also funded a number of key grassroots activities implemented by the South African Football Association (SAFA) and its regional and local affiliates, including a Women's High Performance Programme and Women's Regional Leagues, as well as U-13, U-15, Beach Soccer and Futsal competitions. For further details on the 2010 FIFA World Cup Legacy Trust and the supported projects, please visit the 2010 Legacy Trust website.
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