FIFA is pleased to announce the continuation of its global philatelic programme for the 2014 FIFA World Cup™ in Brazil. FIFA’s current programme is a legacy of the FIFA Centennial Philatelic Programme, which was created in 2004 to celebrate FIFA’s 100-year anniversary. The programme has since continued with great success under the title of the “Official Commemorative Philatelic Programme” for both the 2006 and the 2010 FIFA World Cup™ and is being rolled out once more for next year’s event in Brazil.
“The philatelic programme offers postal administrators all over the world a great opportunity to play their part in the celebration of world football’s greatest event. The programme enables a strong national engagement in a global programme for an event which brings together the world’s best national sides in front of a global audience of billions of football fans,” says Thierry Weil, FIFA Marketing Director.
2014’s edition of the event is eagerly anticipated, with the FIFA World Cup returning to Brazil for the first time since 1950. In doing so, the event will take place in a nation which is often depicted as the spiritual home of football, a country where football is an intrinsic part of the national identity.
The philatelic programme is already up and running in the host country of the FIFA World Cup™, where Brazil’s national post service, Correios, recently launched two special edition stamps to honour the hosting of the FIFA Confederations Cup which took place in six Brazilian Host Cities in June of this year. Further special edition commemorative stamps will be launched in the build-up to 2014, including stamps featuring FIFA’s registered brand assets such as Host City Posters, the Official Emblem of the event and the popular Official Mascot, Fuleco.
The opportunity for postal administrators to use such renowned brand marks on commemorative stamps and ancillary products also exists outside of Brazil, and FIFA is currently in the process of welcoming global postal administrators who wish to participate in the Official Commemorative Philatelic Programme of the 2014 FIFA World Cup™.
FIFA has appointed the company Bolaffi, experts in philately, for the development, promotion and distribution of the Official Commemorative Philatelic Programme of the 2014 FIFA World Cup™ on a global basis. Bolaffi will provide its great expertise and experience and strive to bring the worlds of philately and football fans together as part of the build-up to the 2014 FIFA World Cup™.