FIFA is pleased to announce the appointment of Byrom plc. as its official accommodation agency for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™ in Russia following an open public tender process conducted by FIFA. In total, 18 companies from Australia, France, Italy, the Netherlands, Poland, Russia, Switzerland and the UK showed an interest in the public tender, with five entities from France, Poland, the UK and Switzerland submitting an offer to FIFA.
The tender process took more than 12 months.
“Following an extensive review of the excellent documentation submitted by all bidders, we believe that Byrom plc., with its vast experience in major sporting events, offers the best match to meet our needs in setting up the accommodation project for the 2018 FIFA World Cup,” explained FIFA Secretary General Jérôme Valcke.
Byrom plc. acted as FIFA’s official accommodation agency for the 2010 FIFA World Cup South Africa™ and will perform the same role for the 2014 FIFA World Cup Brazil™. Byrom has been involved in, and assumed various responsibilities for, a number of major sporting events, including all FIFA World Cups since 1994 as well as other major FIFA Eevents since 1998, all Ryder Cups since 1997, the Commonwealth Games in 1998, the Asian Cup in 1996, and the Pan-American Games in 2007.
Enrique Byrom, CEO of Byrom plc., commented: “We are delighted and honoured at by our appointment as the official accommodation agency for these prestigious FIFA events. Byrom plc. is committed to continuing to use our considerable experience and expertise in the accommodation services sector to support FIFA, and the various stakeholders in Russia, in their efforts to achieve sustainable tourism legacy objectives.”
The mandate includes the evaluation of the available hotel room inventory, verification of existing hotel contracts already in place for the events, rate negotiations on the Russian market, the procurement of additional or alternative accommodation inventory, the management and non-exclusive sale of the existing accommodation inventory, the allocation and sale of accommodation inventory to FIFA and certain national and international customer groups of FIFA, and the provision of related services to FIFA and its customer groups prior to and during the above-mentioned competitions.
The overriding aim is to ensure the highest possible occupancy rate for hotels and enhance cooperation across the hotel and tourism industry in the host country. At the same time, FIFA also aims to ensure fair rates on reasonable terms to make this these events accessible to as many visitors as possible, thus contributing to the overall legacy by portraying Russia as an attractive travel destination beyond 2018.