FIFA is delighted to announce that Johnson & Johnson has joined its sponsorship family for the next edition of football’s flagship event, which will be held in Brazil in 2014. This announcement signals the completion of FIFA’s global sponsorship sales for the event, three years before the tournament kicks off.
Johnson & Johnson becomes the Official Healthcare Sponsor of the FIFA World Cup™, with exclusive rights to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical sectors.
The agreement secures extensive global marketing rights for the company, including the right to associate their brands with the 2014 FIFA World Cup™ and the FIFA Confederations Cup 2013 in promotion and advertising activities all over the world.
“Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup™ Sponsor is a great asset for FIFA and we are honoured to welcome them on board,” said Thierry Weil, FIFA Marketing Director “To have completed our global sponsorship sales three years before the event is truly remarkable and a source of great pride for FIFA”.
There are now just three National Supporters slots remaining in FIFA’s three-tier sponsorship structure for the 2014 FIFA World Cup™, reserved for domestic companies based in the Brazilian market.