Known as the economic hub of Brazil, Sao Paulo is the city that never sleeps, the land of business opportunities, of which there will be many in the near future thanks to the boost provided by the upcoming 2014 FIFA World Cup Brazil™.

Small and micro companies are set to benefit in particular. According to a study conducted earlier this year by the Sao Paulo Small- and Micro-Business Support Service (Sebrae-SP) and the Getulio Vargas Foundation, nearly 300,000 of them across the state can expect to generate additional business thanks to the world finals.

The study identified some 456 different types of business opportunities in a range of production chains in nine industries: civil engineering, IT, services, tourism, tourism-related products and services, clothing, retail, wood and furniture and agribusiness.

“These are all opportunities for business owners looking to up their turnover, and for people who’ve always dreamed of becoming entrepreneurs and want to set up their own companies,” said the Director of Sebrae-SP Bruno Caetano.

The survey identified tourism as one of the most promising sectors, with openings aplenty for operators and tour guides and conductors. Meanwhile, hotel and accommodation services and language teaching are also areas where growth can be expected, along with the food and drink production and marketing, which in turn will have a positive effect on agribusiness.

In the opinion of the study’s authors, demand will also be high for textile consultancy services, clothing, fashion design, wood and furniture, IT and handicrafts, as it will for services linked to sport, such as players' health and legal affairs, and sectors including transport, entertainment and communication.

“The increased demand generated by the FIFA World Cup will have both a direct and indirect impact on the economy,” added Caetano. “To be able to meet this growth, business owners can count on training, face-to-face courses, literature and round tables, all of which will create a lasting legacy in a number of sectors.”

By way of example, the construction of the Arena de Sao Paulo in Itaquera will provide a major stimulus to the economy in the eastern part of Sao Paulo, which is home to 7,000 small and micro companies. According to Caetano, these companies are already tapping into the potential offered by the FIFA World Cup and have created nearly 10,000 direct jobs, 49% of them in the retail sector, 37% in services and 14% in industry.