FIFA today announced another record for visitors to its website FIFA.com. On 15 June 265 million pages were accessed by nearly ten million visitors, when Brazil beat Korea DPR in their debut game. This builds on the total of 1.6 billion pages accessed by nearly 53 million individuals on FIFA.com in the first two weeks of June – a record in itself.
By comparison, a total of 48 million unique users visited FIFA.com over the entire four weeks of the 2006 FIFA World Cup™. The previous daily record was set on 22 June 2006 when tournament winners Italy played the Czech Republic and generated 250 million views.
Beyond FIFA.com itself, FIFA President Joseph S. Blatter is making a major impact with his comments on Twitter. His page, www.twitter.com/seppblatter, launched on 10th June, is now one of the fastest-growing on the social networking site, with his vuvuzuela tweet attracting followers at a rate of nine per second.
The free FIFA.com Club now welcomes over four million registered users from around the world who interact, comment and win prizes. 14 per cent of them women, while more than 300 million Virtual Panini stickers have been ‘glued’ into place and 633,000 fans have tested their knowledge with the site’s Trivia game.
Italy’s captain Fabio Cannavaro has proved a durable idol: the most popular photo on the site remains the shot of him triumphantly holding aloft the FIFA World Cup Trophy in 2006. (Picture available upon request.)