FIFA.com is now streaming live the press conference to announce Hublot as the Official Timekeeper for the 2010 FIFA World Cup South Africa™.

FIFA President Joseph S. Blatter and Hublot CEO Jean-Claude Biver will both address the media during the conference, which is taking place at the Home of FIFA in Zurich.

Hublot, a prestigious Swiss watch-making company, was founded in 1980.

The 19th edition of the FIFA World Cup will kick off on 11 June.