It is a journey that will take the FIFA World Cup™ Trophy to 86 countries over 225 days in the run-up to South Africa 2010. It is one that will begin today in Zurich.

Watch the launch of the FIFA World Cup™ Trophy Tour.

The event will unfold at the Home of FIFA auditorium, where FIFA President Jospeh S. Blatter will be joined by Trophy Tour ambassador Roger Milla and Coca-Cola CEO Muhtar Kent.

So, to check out proceedings - and the hallowed prize recently held aloft by Laurent Blanc, Cafu and Fabio Cannavaro - be sure to tune in to's live stream (shortly before 11am, you will be able to follow a link).