FIFA and Coca-Cola are sending the official FIFA World Cup™ Trophy on its biggest-ever journey around the world, including to every African nation.
FIFA and Coca-Cola will take the real solid-gold trophy to 86 countries during a 225-day tour, enabling thousands of fans to enjoy a rare close-up view of the sport's biggest prize. The Trophy will travel 134,017 kilometres (83,274 miles) and visit every nation in Africa to give the continent's fans the once-in-a-lifetime experience of having their picture taken with it.
The ceremonial start of the tour was held today as FIFA President Joseph S. Blatter and Coca-Cola Chairman and CEO Muhtar Kent took the first steps with the Trophy on its journey. The Trophy will be flown from Zurich to its first stop in Cairo, Egypt later this week.
Free tickets to the Trophy Tour will be made available to consumers via Coca-Cola promotions in countries en route. At events in each city, fans can have a souvenir photo taken of themselves with the trophy, view a 3-D movie showcasing memorable moments of the FIFA World Cup, participate in interactive displays and enjoy other entertainment.