The Stade de France is one of the world's most magnificent and breathtaking sporting arenas.
And it was announced today that some of the French flair and world-class management expertise at the Stade de France will also be utilised to help run Cape Town's beautiful Green Point 2010 FIFA World Cup stadium, one of the tournament's semifinal venues.
A consortium of the Sail Group and Stade de France was today named the preferred bidder to operate the multi-function Green Point stadium in Cape Town after the 2010 FIFA World Cup.
Stade de France is a 80 000 seater stadium, one of the most successful and lucrative facilities of its kind in the world which played host to France's stunning 3-0 victory over Brazil in the 1998 FIFA World Cup final. Sail is the largest sport management company in South Africa.
The City of Cape Town will now negotiate a contract with the consortium by the end of October 2008. Once a contract is signed the operator will become involved before 2010 to ensure detailed design, planning and a seamless handover from FIFA at the end of the 2010 tournament.
"Finding an experienced operator was the most crucial element of this joint bidding process and we believe Sail and Stade de France are an impressive team with an exciting vision for the stadium," says Mike Marsden, Executive Director for Service Delivery Integration.
"They offer extensive experience and a successful track record in sport marketing, stadium operations and events programmes. This combination of international and local expertise is exactly what we were hoping for. We are confident of concluding a comprehensive agreement with them," said Marsden.
A bid was received from Investec Bank for both the naming and operator rights for the stadium, but the bid did not meet the tender requirements. The City is of the view that it would be more beneficial to offer the naming rights of the stadium once the operator is in place with a defined events programme.