South African midfield player, Teko Modise, has been named as the 2010 FIFA World Cup™ Player's Escort Programme Ambassador. Although he has just been crowned the Premier Soccer League Player of the Year for the 2007/2008 season, he said he felt extremely honoured by the announcement and is looking forward to working with the children chosen for the programme. He added: "It also gives me an opportunity to share my passion for football with kids and to give back to the community".
McDonald's has made children's causes a priority and are using football and other sports to inspire them. The children chosen as player escorts range from six to ten years of age and have the privilege of accompanying some of the most accomplished players in the world onto the field for the FIFA Confederations Cup 2009 and the FIFA World Cup in 2010.
Darren Hall, Managing Director of McDonald's in South Africa said that Modise was an easy choice. He told media that "Teko's strong ethics and family values are impressive in someone so young and we have no doubt that as the face of our Player Escorts Programme, he will make us proud and make the children of South Africa proud."
German captain, Michael Ballack, was the patron and ambassador of the 2006 finals for the programme which had 1400 participants. The children came from across the globe, including two from South Africa.
For the FIFA Confederations Cup 2009, McDonald's will be recruiting about 400 local children, allowing South African kids the opportunity to escort the champions of each confederation onto the field. During the 2010 world finals, 1408 children from around the world will be escorting players onto the pitch, as 32 nations compete for the most coveted prize - the FIFA World Cup trophy.