The Nasrec Precinct in Johannesburg has been officially announced as the location for the International Broadcast Centre for the 2010 FIFA World Cup™. Speaking via video link, FIFA President Joseph S. Blatter confirmed the decision and said that he was confident that "this particular IBC will be one of the most advanced centres of information in the world."

The area will be receiving a financial boost ahead of world football's showpiece event, which begins in little more than two years time, as the city is planning to build 500 residential units and a four star hotel on the site. Nasrec is already home to Soccer City, the venue for the Opening Match and the Final, and SAFA House, the operational centre for the event.

Once completed, the satellite teleport and telecommunications infrastructure will be able to support transmission capacity of forty gigabytes per second. This FIFA World Cup will also be the first one broadcast in high-definition television. A dedicated network will link the ten venues and the rest of the world to the images from the 2010 FIFA World Cup.

In his address, thee Mayor of Johannesburg, Amos Masondo, said: "Johannesburg is determined to make its contribution towards the successful hosting of the this event in South Africa's history and this International Broadcasting Centre will help us reach our vision of a world class African city."

Johannesburg is already the main centre in South Africa for international and national broadcasting, with the South Africa Broadcasting Company's headquarters in the city. It is also home to most of the radio stations and 60 per cent of information and technology enterprises in South Africa.

The global television data from broadcasts during the FIFA World Cup in Germany confirmed that the event is the most popular event on earth. The cumulative audience for the 2006 FIFA World Cup was 26.29 billion and over 715 million people tuned in for the final between Italy and France.