The legacy of the FIFA World Cup™ is habitually associated with construction projects, figures, statistics, technical reports and evaluations by economics consultants and social development experts.
What remains to be added at this stage of the process are the assets that cannot be quantified or measured, the so-called intangible legacy, which is where the ambassadors of Brazil 2014 have a fundamental role to play.
In its capacity as five-time world champions, Brazil is proud to have a whole host of global football icons to call on to perform that role, and has selected six of them to encourage people from all over the country and the world as a whole to join together and celebrate the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil.
The sextet is made up of one representative each from Brazil’s FIFA World Cup-winning sides of 1958, 1962, 1970, 1994 and 2002, and Marta, who has been named FIFA Women’s World Player of the Year on five occasions.
From Zagallo to Ronaldo, the ambassadors were all inspirational presences on the pitch. Now, with their playing days behind them, their task as representatives of Brazil 2014 is to promote the biggest football show on the planet, which is returning to the spiritual home of football after a 64-year absence.
The ultimate goal is for the FIFA World Cup to fuel the dreams of youngsters everywhere, encouraging them to take up the sport, and for the event to act as a driving force for social development while upholding the principles of fair play. In addition to all that, a successful tournament will also allow Brazilian people of all ages to take pride in the fact that their country has what it takes to stage major global events.
MARTA Vieira da Silva