Representatives of FIFA, the Local Organising Committee (LOC) and the 12 Brazilian Host Cities participated in a workshop in Recife on 25 and 26 January to discuss the official public viewing areas for the matches of the 2014 FIFA World Cup™.
As well as the supporters in the 12 stadiums, many more fans in the Host Cities will be able to share in the excitement of the 2014 FIFA World Cup Brazil™. At the FIFA Fan Fests™, the official public viewing areas for the World Cup matches, thousands of fans can soak up the atmosphere of the FIFA World Cup outside the stadiums, even for matches being played in other Host Cities. The representatives of the Host Cities had the chance to find out more about what is involved in organising the FIFA Fan Fests, which are a key element in creating a festive atmosphere during the tournament.
Representatives of FIFA, the LOC, host broadcaster Rede Globo and the 12 Host Cities came together in Recife on 25 and 26 January for the 2nd FIFA Fan Fest Seminar – Host Cities. After the opening ceremony, which was attended by the mayor of Recife, João da Costa, and the governor of Pernambuco, Eduardo Campos, the event focused on marketing, infrastructure and security issues related to staging the FIFA Fan Fests, which were a huge success during the last two editions of the FIFA World Cup™. The workshop followed on from inspection visits by FIFA and the LOC to all of the Host Cities in the final quarter of 2011 to identify potential venues for the FIFA Fan Fests.
“This workshop was an excellent opportunity for us to meet face to face with the representatives of the Host Cities and other important stakeholders in this process,” said Ralph Straus, FIFA’s Head of Strategy & Brand Management. “I am very pleased with the enthusiasm and commitment of the Host Cities, and we are looking forward to organising a first-rate party for the people of Brazil in 2014”.
Going from strength to strength
On the back of the huge success of the unofficial public viewing areas at the 2002 FIFA World Cup™ in Korea and Japan, FIFA introduced the concept of the FIFA Fan Fests at Germany 2006, transforming central locations in each of the Host Cities into the “second-best place in the city” after the stadiums themselves.
Four years later, FIFA and its partners took the concept a step further, when in addition to the nine South African Host Cities, a further six cities around the world – Berlin, Mexico City, Paris, Rio de Janeiro, Rome and Sydney – set up similar structures for public viewing of the matches of the 2010 FIFA World Cup™. More than six million fans were able share in the excitement of the FIFA World Cup™, watching the matches free of charge in a festive atmosphere with tailor-made facilities. “The FIFA Fan Fest will continue to be a fundamental part of future editions of the FIFA World Cup,” confirmed FIFA President Joseph S. Blatter. “That decision was taken a long time ago, by the fans themselves.”