Since its tentative beginnings in 1930, 16 countries have had the privilege to host a FIFA World Cup™, most of which can attest to the fact that the social legacy of the event goes well beyond the game of football.
For Asia's first time co-host, the Korea Republic, who have already qualified for the 2010 FIFA World Cup, the remnants of co-hosting the 2002 FIFA World Cup remains fresh in the country's memory of how they not only triumphantly made it to the semi-finals but also co-hosted the event with previous adversary, Japan.
"We too have a dark history where regionalism flourished. Korea used to be colonised by Japan, through the event we were able to cooperate with each other, which brought us closer," said Mr Jehak Jang, Director in the Ministry of Foreign Affairs and Trade from South Korea on a recent visit to the 2010 FIFA World Cup Organising Committee South Africa offices.
As the 2002 World Cup was a catalyst of peace for the Asian region, for Jang, 2010 encourages not only South Africans to stand together, but the African continent as a whole, bringing about unity and hope as Africa is showcased to the world.
"In Africa, there are so many cultures, tribes and languages, all of which are coming together for this one event," continued Jang. "The [World Cup] event was very helpful to Korea. The Korean people came together - men, women, young and old - from all regions to support the event, and we are proud of that."
In Jang's opinion, it is the feeling of unity and confidence that remains long after the trophy has been won and the fans have left the host county's shores, which gives rise to opportunity to prepare for other such events. "This is historic for Africa. People must know this. Let them know this story. Proper education will lead to good results. Unity, pride and a sense of confidence that you can overcome difficulties in the future - this is the legacy."
As South Africa gears up for the Final Draw on 4 December in Cape Town, over and above the infrastructure and transport being ready, Jang believes that the most important thing is for fans to leave having had a good experience: "South Africa is a developing country, even if the infrastructure is limited, the most important thing is people's attitude. The kindness of South Africans will allow us to leave here with good memories."
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