2010 FIFA World Cup South Africa™

11 June - 11 July

2010 FIFA World Cup™

Glittering golden ball for Final

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At the Final of the 2010 FIFA World Cup South Africa™ on 11 July, the coveted FIFA World Cup Trophy will not be the only glittering golden object at Soccer City Stadium. adidas has unveiled the Official Match Ball for the 2010 FIFA World Cup Final, the unique gold-coloured adidas JO'BULANI version of the adidas JABULANI, the Official Match Ball of the 2010 FIFA World Cup. The name JO’BULANI is a tribute to host city Johannesburg, commonly known both as “City of Gold” and Jo’burg. While the ball still features the iconic South African-inspired design of the JABULANI, the main colour of the JO’BULANI is gold.

This is the second time that adidas has designed a special ball for a FIFA World Cup Final. The first Final ball was the golden TEAMGEIST BERLIN, which was used on 9 July 2006. The JO’BULANI will be available in retail from 20 April onwards.

Both the JABULANI and the JO'BULANI feature the newly-developed “Grip’n’Groove” profile which provides the best players in the world with a ball allowing an exceptionally stable flight and perfect grip. Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded, the ball is perfectly round and even more accurate than before.

The name JO’BULANI is inspired by the name JABULANI, meaning “to celebrate” in isiZulu, one of the eleven official languages of the Republic of South Africa, and which is spoken by almost 25 per cent of the population. The name JO’BULANI is also a tribute to the host city of the Final, Johannesburg, or Jo’burg as it is commonly known. The JO’BULANI is designed in white and gold, as a tribute both to the colour of the FIFA World Cup™ Trophy and the “City of Gold”, another nickname for Johannesburg.

In the future, adidas will continue to use innovative technology in football production. The adidas innovation team (ait.) is already working on innovations for the 2014 FIFA World Cup Brazil™. For the time being, fans around the world are looking forward to the JABULANI and JO'BULANI, hopefully hitting the back of the net regularly and often during this summer’s global showdown.

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